|
|
Analysis and Proposal of Parts of the Discount Portal
Gulač, Martin ; Manczal, Adrian (referee) ; Dydowicz, Petr (advisor)
Aim of the thesis is the analysis and design of parts Discount portal. Content of the work consists of two main parts, theoretical and practical. The theoretical part describes the analysis of Discount portal. Further work describes the behavior of discount portals and finally discusses the competitive discount aggregators and portals. The work is carried out detailed SWOT analysis portal, and also assessed the economic aspects and benefits of work. The practical part deals by itself parts Parts Discount website, its description and methodology of technology.
|
|
|
Marketing Strategy of the Selected Company
Škrlant, Jan ; Štěrc, Jiří (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is aiming on drafting a marketing strategy proposal and recommendation for TPF group s.r.o. company, which runs an online discount marketplace called Slevoking.cz with a focus on travelling. First part contains explanation of theoretical knowledge associated with this topic. Second part is focusing on application of this knowledge and carries out an analysis of current marketing strategy and communication channels of the company. The findings serve as a core of the last section of the thesis that provides specific recommendations for adjustment and improvement of the company’s marketing strategy. The goal of these recommendations is to enhance the company’s competitiveness in the market, acquire new customers and maintain the existing ones.
|
|
|
Brand analysis of Slevomat.cz Ltd.
Zachová, Barbora ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
Master´s thesis named Brand Analysis of Slevomat deals with the perception of this Czech brand by the end costumers. Perceived image is determined based on my own research. This diploma thesis consists of one theoretical and three practically oriented chapters. The first chapter serves as a theoretical basis for understanding the whole thesis. The second part focuses on selected company. This part is focused on introduction of the company, SWOT analysis, competition analysis and existing brand strategy. The third chapter describes how the research was conducted and provides its evaluation. The final chapter outlines possible recommendations for the future.
|
|
|
Discount portals
BAGOVÁ, Veronika
The bachelor thesis is about discount portals, in particular about legal relations between the relevant contract parties. The aim of this work is therefore to describe and analyse these relations. In the first part the work speaks about discount portals in general what they are and how they work from the consumer perspective. The thesis also deals with consumer law, especially with sales contract, agency contract and how the distance contracts are concluded. The second part of this work is practical research. The research is based on my own experience with the discount portals and the comparison of the commercial terms and conditions concerning the three most popular discount portals in the Czech Republic.
|
|
|
Marketing Strategy of the Selected Company
Škrlant, Jan ; Štěrc, Jiří (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is aiming on drafting a marketing strategy proposal and recommendation for TPF group s.r.o. company, which runs an online discount marketplace called Slevoking.cz with a focus on travelling. First part contains explanation of theoretical knowledge associated with this topic. Second part is focusing on application of this knowledge and carries out an analysis of current marketing strategy and communication channels of the company. The findings serve as a core of the last section of the thesis that provides specific recommendations for adjustment and improvement of the company’s marketing strategy. The goal of these recommendations is to enhance the company’s competitiveness in the market, acquire new customers and maintain the existing ones.
|
|
|
Analysis and Proposal of Parts of the Discount Portal
Gulač, Martin ; Manczal, Adrian (referee) ; Dydowicz, Petr (advisor)
Aim of the thesis is the analysis and design of parts Discount portal. Content of the work consists of two main parts, theoretical and practical. The theoretical part describes the analysis of Discount portal. Further work describes the behavior of discount portals and finally discusses the competitive discount aggregators and portals. The work is carried out detailed SWOT analysis portal, and also assessed the economic aspects and benefits of work. The practical part deals by itself parts Parts Discount website, its description and methodology of technology.
|
|
|
Project Management Chcikupon.cz
Marčeková, Veronika ; Sedláček, Jiří (advisor) ; Chadim, Robert (referee)
This thesis describes, analyzes and evaluates the creation and management of the project Chcikupon.cz. Part of this thesis is a business plan, which includes product characteristics, analysis of competitors, customers, suppliers, project staffing and marketing. The work includes analysis of the financial aspects of the project and it evaluates the return on investment. Thesis describes the launch of the discount portal Chcikupon.cz, and the success of individual promotional discounts with operations of the website by the end of 2013. The main contribution of the diploma thesis is the proposed strategy, which will lead to sustainable development of the project.
|
guest ::
